GDPR Information

Last Updated: 1 September 2026

The General Data Protection Regulation (GDPR) is a comprehensive data protection law that applies across the European Union and United Kingdom. This page explains how we comply with GDPR requirements and how you can exercise your rights under this regulation.

Data Controller

For the purposes of GDPR, petal-dash acts as the data controller for personal information collected through our website and services.

Contact details:
Email: [email protected]
Address: 47 Kensington Gardens Square, London W2 4BG, United Kingdom

Lawful Basis for Processing

We process personal data only when we have a lawful basis to do so under GDPR Article 6:

• Consent: When you provide explicit consent, such as submitting enquiry forms
• Contract: When processing is necessary to perform our consultancy services
• Legitimate Interests: For business operations that do not override your fundamental rights
• Legal Obligation: When required to comply with applicable laws

Your Rights Under GDPR

As a data subject, you have the following rights:

Right to Access (Article 15)

You have the right to obtain confirmation as to whether we are processing your personal data and, if so, to access that data along with information about how we use it.

Right to Rectification (Article 16)

You may request correction of inaccurate personal data and completion of incomplete data we hold about you.

Right to Erasure (Article 17)

Also known as the "right to be forgotten," you may request deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.

Right to Restriction of Processing (Article 18)

You may request that we restrict processing of your personal data in certain situations, such as when you contest the accuracy of the data.

Right to Data Portability (Article 20)

You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.

Right to Object (Article 21)

You may object to processing of your personal data based on legitimate interests or for direct marketing purposes.

Rights Related to Automated Decision-Making (Article 22)

You have the right not to be subject to decisions based solely on automated processing, including profiling, which produces legal effects concerning you. We do not engage in automated decision-making that significantly affects you.

How to Exercise Your Rights

To exercise any of your GDPR rights, please contact us at [email protected]. We will respond to your request within one month, though this period may be extended by two additional months for complex requests.

When making a request, please provide sufficient information to allow us to verify your identity and locate your data. We may request additional information to confirm your identity before fulfilling your request.

Data Retention

We retain personal data only for as long as necessary to fulfill the purposes for which it was collected or as required by law. Our standard retention periods are:

• Enquiry data: 2 years from last contact
• Client engagement data: 6 years following project completion (for legal and tax purposes)
• Marketing communications: Until you unsubscribe or object to processing

Data Security

We implement appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls limiting data access to authorised personnel
• Staff training on data protection principles

International Data Transfers

Your personal data is primarily processed within the United Kingdom. If we transfer data outside the UK or EU, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

Right to Lodge a Complaint

If you believe we have not handled your personal data in accordance with GDPR, you have the right to lodge a complaint with the relevant supervisory authority:

United Kingdom:
Information Commissioner's Office (ICO)
Website: www.ico.org.uk
Helpline: 0303 123 1113

Changes to This Information

We may update this GDPR information periodically to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website.

Contact Us

For questions about GDPR compliance or to exercise your rights, please contact us at [email protected].